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Investing in Customer Service during Economic Uncertainty - Where to Place Your Bets
Thursday, April 24, 2008
Hear Rob Bois, research director of customer management strategies at AMR Research, as he presents lessons learned and the top investments to consider for customer service stability, and even growth, amidst market uncertainty. Rob is joined by Tom Millay, general manager of Consona CRM, who will present on how Consona CRM can help you weather potential economic storms while not compromising your long-term business plans.
In this netcast you'll hear:
- What we can learn from past investment choices
- The top five investments to maintain customer service stability
- Smart service strategies using Consona CRM solutions
- How to increase customer loyalty while reducing over-all service investment
View the netcast.
How to Drive New Revenue with Marketing Automation
Wednesday, September 5, 2007
Marketing organizations are facing new challenges to get their message out and produce a better return on their efforts. In this Netcast, Rob Bois, research director of customer management strategies for AMR Research, presents findings on how the landscape of marketing has changed and how marketing automation is becoming key to overcoming the challenges faced. Rob is joined by Ray Rebello, director of product marketing for Consona Corporation and Bethanne Lamb, product manager for the Onyx solution, to provide you with a preview of Million Handshakes, a world-class dialogue marketing application which can work with your CRM solution to easily overcome the marketplace challenges via its simple, yet powerful, interface to create intelligent, personalized marketing campaigns.
Click here to watch the archived presentation.
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