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September 30, 2003
Onyx Releases New Account Origination Solution for Financial Services Market
Flexible solution delivers account origination embedded within broader CRM platform
Today, account origination is a complex and time-consuming process for many financial services organizations. Staff will often interact with several back office systems which each handle separate parts of the origination process - thereby forcing users to master multiple interfaces and enter the same information repeatedly. Using the Onyx Account Origination Manager, staff can use a single system and take full advantage of the information that already exists in the Onyx CRM system to improve the user experience and reduce redundant data entry and management.
"Product origination and coordination of accounts has historically been a major challenge facing financial institutions as it is often a complex and arduous process," said Kimberly Collins, research director, Gartner. "There is great synergy in providing account origination solutions, which are tightly integrated to CRM systems to improve the customer experience and drive increased revenue per client."
While account origination processes vary from organization to organization, the Onyx Account Origination Manager provides a workflow framework that can be easily customized by the financial institution to drive the specific process required to establish a new account within their organization. The Onyx workflow framework allows the client to easily map their unique process steps into Onyx and drives the business logic necessary to execute that procedure. Organizations can use the integration framework to interface with existing online and back office systems - streamlining workflow and creating a consistent interface for the user.
"Account opening has been a challenge for financial institutions because the process has been relatively convoluted, often involving manual processes and usually requiring interaction with multiple, distinct systems," said Bill Bunker, Vice President Financial Services, Onyx Software. "In contrast, this new solution will enable companies to streamline their account origination and embed it within their broader customer management processes. The end result for customers is a cleaner process that enables companies to easily capture and re-use data, reducing the amount of time and effort required when products are purchased by customers. This makes for a more pleasant customer experience, and in the case of financial advisors, significantly increases the time they have to focus on selling."
About Onyx SoftwareOnyx Software Corp. (Nasdaq: ONXS), worldwide leader in delivering successful CRM, offers a fast, cost-effective, usable solution that shares critical information among employees, customers and partners through three role-specific, Web services-based portals. The Onyx approach delivers real-world success by aligning CRM technology with business objectives, strategies and processes. Companies rely on Onyx across multiple departments to create a superior customer experience and a profitable bottom line. Onyx serves customers worldwide in a variety of industries, including financial services, healthcare, high technology and the public sector. Customers include Amway, United Kingdom lottery operator Camelot, Delta Dental Plans of California, Microsoft Corporation, Mellon Financial Corporation, The Regence Group, State Street Corporation and Suncorp. More information can be found at (888) ASK-ONYX or info@onyx.com. Forward-Looking Statement
| Contact: | Bob Craig Onyx Software 617-314-6846 |
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