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Jun 18, 2001 RHB Bank Selects Onyx Software To Boost Sales and Customer Service Levels
Bellevue, Wash. - Onyx Software Corporation (Nasdaq: ONXS) has been appointed by RHB Bank of Kuala Lumpur, Malaysia, to develop its customer relationship management (CRM) initiative and build an enterprise-wide platform designed to enhance its ability to meet customer needs and improve integration between the sales force and customer call center in an increasingly competitive marketplace.
Under the agreement, Onyx will implement an automated customer information system that includes Onyx Employee Portal, Onyx Customer Portal, Onyx KnowledgeBase and Onyx Marketing Encyclopedia products across RHB Bank's business divisions. The implementation will provide a single and up-to-date view of customer interactions with the bank, improve cross-selling opportunities for the bank's sales force and build a sales network for third party alliance.
"The instant access and capability to match customers' needs and desires will enable the bank to customize appropriate products and services to deliver more profitable, long-term relationships with customers," said Yvonne Chia, Managing Director of RHB Bank. "By better understanding our customer needs and maximizing the capabilities of Onyx Software, we will be in a better position to enhance our level of customer service. All this is expected to increase sales revenue, deepen our customer relationships, generate greater cross-selling opportunities for the bank and group, and ultimately maximize shareholder value."
When fully deployed, the Onyx solution will give customers easy access to RHB Bank's comprehensive suite of financial tools, with the flexibility of selecting the distribution channel best suited to their individual needs and lifestyles. This is a key differentiator in today's fast moving, highly competitive business environment, according to Chia.
"In order to maintain leadership in Malaysia's highly competitive banking industry, financial services firms need to rapidly adopt new technologies that put the customer at the center of the organization," said J.Y. Pook, Managing Director, Onyx Software Asia. "Onyx Software's open architecture and scalability will enable forward-thinking banks like RHB Bank to stand as the benchmark for customer-service levels in this region. This partnership is a major leap forward for our organization and demonstrates our commitment to delivering proven solutions to our clients."
The RHB Bank CRM project with Onyx, planned for completion in 2002, will be developed and implemented in phases across the bank's other strategic business units including data warehousing, customer call center and Internet banking. The RHB sales force, about 30 percent of its manpower resources, will be equipped with an integrated customer information system to enhance effective cross selling opportunities across the RHB Group and potentially build a sales network for third party alliances. The sales force automation capabilities will include sales pipeline and opportunities management and provide the bank's sales force with access to valuable customer and product knowledge.
About RHB Bank
RHB Bank, awarded the prestigious honor of being named Best Domestic Bank by both Finance Asia and Euromoney (1997), is the banking arm of the RHB Group, a leading integrated financial services group in Malaysia and the South East Asia region. For more information on RHB Bank, visit www.rhbbank.com.
About Onyx Software
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info@onyx.com Copyright © 2008 Onyx Software, a Consona CRM solution. |
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