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Oct 2, 2001 AMR Research Uses Onyx Software to Support its Customer Relationship Management Strategy Prominent Independent Technology Research Firm Using Onyx Software to Increase Customer Satisfaction and Drive Renewals
BELLEVUE, Wash. - Onyx® Software Corporation (NASDAQ: ONXS), a global supplier of customer relationship management (CRM) enterprise applications, has been selected and is already being used by AMR Research to help the firm provide an enhanced level of customer satisfaction and consistent contact management capabilities across its global sales force.
AMR Research is already using the Onyx Customer Portal product to track customer interactions online, as well as further boost the firm's impressive client renewal rates. By employing Onyx's Web-based solution, AMR Research can also lower administrative costs by automating client access based on a wide range of contract parameters.
"As a business based on retention and renewals, meeting and exceeding our clients' expectations is job one," said Tony Friscia, chief executive officer at AMR Research. "Onyx has had great success in helping companies of our size build enduring relationships with clients and could deliver the Internet technology and go-to-market strategy we needed to enhance our role as a leading technology research and advisory services organization."
To ensure it was meeting individual client needs and delivering consistent service levels across its global customer base, AMR Research came to Onyx in search of an efficient method for tracking complex and multi-threaded dialogs with its clients. Focusing on these business objectives, Onyx tailored its Customer Portal product to provide AMR Research with a solution that strives to maximize customer interactions and increase return business.
"Even before looking to take its business to the web, AMR Research has been an industry leader with high client retention rates and an overall commitment to customer satisfaction," said Brent Frei, CEO of Onyx. "We could not be more pleased that AMR has chosen Onyx as the CRM vendor that will enhance its customers' experiences via a highly flexible and customizable Internet solution. Our software can assist AMR Research in its efforts to support its customers in highly personal, relevant and targeted way - twenty-four hours a day, seven days a week."
About AMR Research
About Onyx Software
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