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August 25, 2003
Amway of Australia & New Zealand Goes Live with Onyx CRM Software
Web-based CRM Helps Leading Direct Selling Company Improve Marketing ROI and Enhance Customer Service
Amway of Australia uses the Onyx application to consolidate and centralize information about its Independent Business Owners (IBOs) and to automate marketing campaigns and processes both for its Australian & New Zealand business. Amway of Australia's roll out falls on the heels of the recent implementation at Amway Korea Ltd. in February of this year. Amway deployed OEP to approximately 300 users in South Korea as part of the overall global deployment of Onyx.
"Amway is focused on building, and rewarding, lifelong relationships with our Independent Business Owners," said Michial Coldwell, General Manager Operations, Amway of Australia & New Zealand. "We will be able to leverage the Onyx application to ensure that we maintain a high level of service to our Independent Business Owners and increase profitability per IBO by tracking overall performance and dedicating our resources to those areas that give maximum results. With Onyx, we will continue to lead in the Direct Selling industry by providing highly personalized service to improve overall success."
One of the factors driving Amway of Australia was its interest in capitalizing on the success that Amway Korea has experienced with the Onyx campaign management module. The campaign management tool enables Amway to run new marketing campaigns. The new campaigns can, in turn, more effectively help individual business owners achieve their monthly targets and improve overall marketing return on investment. The Onyx professional services team was able to quickly implement Onyx on time and on budget and fully integrate it with several systems, including Amway of Australia's AS400, Business Intelligence system, and Amway of Australia's custom EDM system used for sending all outbound information.
"The implementation of Onyx at Amway of Australia is great example of how the flexibility of our CRM platform allows customers to easily create a solution that is tailored to meet their specific needs,"said Brent Frei, Chief Executive Officer, Onyx Software. "Global customers like Amway were exactly who we had in mind when we made the investment in things like a Internet architecture, web-services enablement, and full Unicode support, and we're excited to see how they've leveraged these features to provide a solution that is so critical to their business."
Onyx Enterprise CRM integrates sales, marketing, and service operations throughout an enterprise to manage the multiple dimensions of client and partner relationships. Onyx CRM helps companies build more productive, profitable businesses by powering their ability to deliver an extraordinary customer experience. Onyx CRM is a single, unified application comprised of portals for tailoring functionality to the different user communities of employees, customers and partners. Intuitive web interfaces ease navigation and a Web-services platform built on XML improves interoperability with other business systems. Companies large and small have successfully deployed Onyx Enterprise CRM, efficiently scaling from 50 to more than 5,000 users in live production environments.
About Onyx SoftwareOnyx Software Corp. (Nasdaq: ONXS), worldwide leader in delivering successful CRM, offers a fast, cost-effective, useable solution that shares critical information among employees, customers and partners through three role-specific, Web services-based portals. The Onyx approach delivers real-world success by aligning CRM technology with business objectives, strategies and processes. Companies rely on Onyx across multiple departments to create a superior customer experience and a profitable bottom line. Onyx serves customers worldwide in a variety of industries, including financial services, healthcare, high technology and the public sector. Customers include Amway, United Kingdom lottery operator Camelot, Delta Dental Plans of California, Microsoft Corporation, Mellon Financial Corporation, The Regence Group, State Street Corporation and Suncorp. More information can be found at (888) ASK-ONYX, info@onyx.com or email info@onyx.com. Forward-Looking Statement
| Contact: | Bob Craig Onyx Software 617-314-6846 |
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