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October 29, 2002
Onyx Software Congratulates World-Champion Anaheim Angels
Wild-Card Team Reaches and Wins World Series; Also Uses Onyx Software for Better Results off the Field
BELLEVUE, Wash. - Onyx® Software Corp. (Nasdaq: ONXS), worldwide leader in successful CRM, today congratulated one of its premier sports franchise customers - the Anaheim Angels - on winning the 2002 Major League Baseball World Series against the San Francisco Giants in game seven of the series. The Angels also have successfully implemented the CRM solution from Onyx Software, using it to manage customer information, segment target markets and drive sales increases.
"The Angels have had a great season. No one ever expects the wild-card team to win the World Series, and the Angels did it in an exciting seven-game series that set several records and kept everyone on the edge of their seats," said Eben Frankenberg, executive vice president of Onyx Software. "As a company that measures itself by the success of our customers, all of us at Onyx want to congratulate the Angels on a great season and a fantastic finish."
The Anaheim Angels are part of Anaheim Sports Inc. (ASI), which also manages the Anaheim Mighty Ducks and multiple sports venues. Both the Angels and Mighty Ducks use Onyx Enterprise CRM to integrate and manage more than 400,000 records from multiple data sources, including Ticketmaster, TeleMagic and several Microsoft business productivity products.
The Angels chose Onyx because of its ease of use, customization capabilities and interoperability with other disparate applications and platforms. The teams are able to evaluate events and promotions to better target prospects, uncover up-sell and cross-sell opportunities for increased revenues, and analyze sales forecasts in real time.
Onyx's prior success with teams across several professional sports categories includes baseball (Arizona Diamondbacks and Seattle Mariners), basketball (Portland Trailblazers and Phoenix Suns) and football (Seattle Seahawks, New England Patriots and Buffalo Bills). Last year's World Series champion, the Arizona Diamondbacks, is an Onyx customer, as is the 2002 Super Bowl Champion, the New England Patriots.
About Onyx Software
Onyx Software Corp. (NASDAQ: ONXS), is a global supplier of customer relationship management (CRM) enterprise applications that power a company's entire business world, connecting sales, marketing and service organizations with customers, prospects and partners. Through an innovative mix of Internet technology, strategic services and customer commitment, Onyx helps companies create the seamless, branded customer experiences they need to forge competitive advantage and build real business value. Its reliable, scalable, flexible, holistic solutions enable companies to attract, acquire and retain customers and partners across all channels and touch points. Onyx customers include American Express, Broadwing, Commerce One, Credit Suisse, Dreyfus, FirstWorld Communications, Portland Trail Blazers, Prudential Investments and Sierra Health Services. Get more information at 888-ASK-ONYX or info@onyx.com.
| Contact: | Bob Craig Onyx Software 617-314-6846 |
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