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May 27, 2003
CCH Selects Onyx's Oracle Edition as its CRM Solution
Leading Provider of Online Business Information Chooses Onyx for Unique Combination of Technology and Touch
CCH plans to deploy OEP to its sales, marketing and service departments to centralize all customer interactions and is projecting a 10-30 percent reduction in customer processing and direct marketing expenditure as a direct result of the rollout. CCH also aims to achieve a five percent boost in new customer acquisitions and looks to increase its current customers' spending by between one and five percent through cross-selling and up-selling.
"Onyx's Oracle-based solution is truly optimized for the Oracle platform and will enable us to take advantage of our existing IT infrastructure," said Craig Scowen, Manager, Business Intelligence at CCH. "Onyx's commitment to deliver a CRM solution that provides real customer value has made the decision to become an adopter of the Oracle Edition of Onyx CRM an easy one."
When fully implemented for CCH, Onyx will be used to manage, market and sell subscription services to clients in the tax, legal and business communities that rely on CCH information to help them advise their clients and run their businesses. The Onyx application will be used to consolidate demographic and subscription information across the business unit's marketing, sales, and service operations. CCH is making the Onyx CRM system the centerpiece of their strategy to simplify information sharing, respond quickly to market trends and improve sales effectiveness. CCH will also use Onyx to streamline workflow and business processes and help reduce operational costs.
"CCH is reinforcing its commitment to customer satisfaction." Said Kaye Moor, Managing Director, Shared Services Division, CCH Australia. "Onyx was the obvious partner of choice, not just because of its flexible technology, but they have a dedicated team of expert consultants that worked with us every step of the way to define our business requirements. It was this combination of technology and people that set Onyx apart from its competition. We were also extremely impressed with the references they were able to provide from other Onyx customers in Australia."
Using Onyx, all CCH front office staff will be able to manage customer interactions, customer profiles, and a hierarchy of key decision-makers all in a centralized repository. CCH will use the Onyx CRM system to standardize processes across departments and integrate with other key CCH business systems for order processing, billing and product support. Reporting capabilities of the Onyx system will be used to forecast sales and to provide snap-shots of customer purchasing trends.
In the first phase of the implementation, Onyx will be deployed to the CCH contact center starting in Q3 2003. The software will then be extended across the enterprise to the Marketing and Direct Sales organizations in early Q4 2003. Following the implementation in Sydney, CCH plans to deploy Onyx to other divisions in New Zealand and Singapore.
Onyx Enterprise CRM integrates sales, marketing, and service operations throughout an enterprise to manage the multiple dimensions of client and partner relationships. Onyx CRM helps companies build more productive, profitable businesses by powering their ability to deliver an extraordinary customer experience. Onyx CRM is a single, unified application comprised of portals for tailoring functionality to different user communities, intuitive web interfaces for ease of navigation and a Web-services platform built on XML for interoperability with other business systems. Companies large and small have successfully deployed Onyx Enterprise CRM, efficiently scaling from 50 to more than 5,000 users in a live production environment.
About CCH
Established in 1969, CCH is a leading provider of information tools for business professionals, serving legal, tax, business and education markets. CCH is part of the Wolters Kluwer group of companies, one of the world's largest business publishing alliances. HQ in Amsterdam, The Group employs more than 20,000 people with interests in 26 countries around the world.
Onyx Software Corp. (Nasdaq: ONXS), worldwide leader in delivering successful CRM, offers a fast, cost-effective, usable solution that shares critical information among employees, customers and partners through three role-specific, Web services-based portals. The Onyx approach delivers real-world success by aligning CRM technology with business objectives, strategies and processes. Companies rely on Onyx across multiple departments to create a superior customer experience and a profitable bottom line. Onyx serves customers worldwide in a variety of industries, including financial services, healthcare, high technology and the public sector. Customers include Amway, United Kingdom lottery operator Camelot, Delta Dental Plans of California, Microsoft Corporation, Mellon Financial Corporation, The Regence Group, State Street Corporation and Suncorp. More information can be found at (888) ASK-ONYX or email info@onyx.com. Forward-Looking Statement
| Contact: | Bob Craig Onyx Software 617-314-6846 |
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