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September 10, 2002
Onyx Software Enters China Market BEIJING - Onyx® Software Corp. (NASDAQ: ONXS), worldwide leader in successful CRM, today announced its entry into the growing market for CRM in mainland China. The company has signed a master reseller agreement with North 22 Solutions Ltd., in which North 22 will market and promote Onyx Enterprise CRM solutions in the Chinese market. The relationship will reinforce Onyx's leadership position within the growing CRM market in the Asia Pacific region. The signing ceremony, hosted by North 22 Solutions in Beijing today, officially marked the start of the relationship. Under the terms of the agreement, North 22 will work closely with Onyx to localize Onyx Enterprise CRM in accordance with cultural and language nuances in the Chinese market, while retaining all the benefits of Onyx's globally proven product. North 22 Solutions will also handle the marketing of the Onyx CRM solutions and will draw on its strong sales force and industry contacts to develop distribution channels for Onyx on the mainland. In addition to speedy deployment, cost-effective implementation and wide user adoption, Onyx Enterprise CRM includes full Unicode support, which allows companies to save and display multilingual text (e.g., Chinese, Japanese, Thai and English) in a single server and database. This important architectural advantage allows Onyx customers in China to save all customers' information in their native language. Onyx is the only CRM suite provider to offer full Unicode support. "We are honored to be selected by Onyx as its reseller of Onyx CRM products for mainland China, which is one of the world's largest IT markets," said Alex Chu, senior vice president of North 22 Solutions. "We believe our partnership opens a new horizon for Chinese software users and will allow companies on the mainland to compete with their competitors by using the latest, most sophisticated and state-of-the-art CRM applications." "We are excited about the prospects of our relationship with North 22 Solutions. With its reputation for excellence and proven business experience in managing IT projects, we believe North 22 provides the best go-to-market route for Onyx CRM products in China," said Les Rechan, president and chief operating officer of Onyx Software. "We are very confident that North 22 Solutions, with its strong presence, proven track record and in-depth product knowledge in the mainland market, will position us strongly in this country." Rechan made his comments as he joined the North 22 executives for demonstrations of Onyx technology to business leaders in Beijing and Shanghai. Recent studies have shown that IT investment throughout the Asia Pacific region is set to increase, particularly for customer relationship management (CRM) solutions. A report released by IDC earlier this year estimated a compound average growth rate of 30 percent over the next five years. Frost and Sullivan have predicted that the Asia Pacific market for CRM software is expected to reach $561.8 million (U.S.) in 2003. Cognizant of this upturn in the CRM market, Onyx Software Corp. has poised itself to take advantage of this growth, with the Asia Pacific market expected to contribute to an increasingly significant share of its total revenue. The company is already enjoying success throughout the Asia Pacific region and counts many marquee companies among its customers. These include ASB Bank Ltd., Dodwell Japan Ltd., Ericsson Australia, Hong Kong Trade Development Council, International SOS Assistance Inc., NTT Comware Corp., RHB Bank Berhad, Securities Institute of Australia, Singapore Cable Vision Ltd., SingNet, Sony Music Entertainment Ltd., Suncorp and Telekom Malaysia Berhad.
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info@onyx.com Copyright © 2008 Onyx Software, a Consona CRM solution. |
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