DraftWorldWide's Strategic Alliance with Onyx Software Will Deliver Enterprise-Wide-E-Business Solutions

DraftWorldwide, one of the world's premier global marketing agencies specialising in direct and promotional marketing, has formed a strategic alliance with Onyx Software, a leading provider of enterprise-wide, customer-centric e-business solutions. The alliance will provide an e-CRM (electronic customer relationship management) solution for clients. The partnership brings together the Marketing Technologies division of DraftWorldwide UK, experts in data targeting, database management, profiling and analysis, with Onyx Software, whose leading-edge customer-centric technology will provide the platform for the complete automation of sales, marketing, customer service, call centre, partner and customer interactions in both traditional and on-line businesses.

Ian Woolley, Sales Director of Marketing Technologies, DraftWorldwide comments:
"Draft's alliance with Onyx will enable us to enhance customer service, automate front office sales, provide closed-loop marketing and reduce operating costs for our clients. Onyx software offers broad functionality to automate all front office business processes, an essential tool allowing true customer focus and a real advantage to Draft's database marketing. Onyx also offers comprehensive e-business solutions, which support integrated customer management, allowing interaction with customers and prospects directly over the Internet, which is crucial to today's businesses."

Tania Holmes, UK Managing Director of Onyx Software comments:
"In order for customer-centric e-business to be successful, it is critical to have good quality customer and prospect data - accuracy is key. DraftWorldwide's solution offers customers the ability to capture the best-targeted and highest quality customer information, which is constantly analysed and evaluated. This is then fed back into the marketing strategy, resulting in more targeted, effective campaigns and lower cost of sales. The powerful combination of these systems with the Onyx Front Office platform, will enable highly efficient one-to-one marketing."

About DraftWorldwide

With offices in 26 countries, billings of more than US$2.7 billion and a Blue Chip client roster, Chicago-based DraftWorldwide (www.draftworldwide.com) is one of the leading global marketing agencies. DraftWorldwide is a unit of The Interpublic Group of Companies, Inc. (NYSE: IPG).

DraftWorldwide has offices in Oxford, London and Edinburgh, with 170 professionals, and turnover of £18 million. Draft UK (www.draftuk.com) is a full-service marketing agency whose core capabilities include: direct marketing, sales promotion, strategic planning & research, field & event marketing, list & data targeting, data analysis, database development and maintenance. Clients include: Avis, Bank of Scotland, BBC, Compaq, Financial Times, McVitie's, Orange, Porsche, Reader's Digest and Twinings.

About Onyx Software

Onyx Software Corporation (Nasdaq: ONXS) is a leading supplier of enterprise-wide, customer centric, e-business applications. Onyx Software's enterprise-class software connects and powers a company's entire e-business world, including customers, partners and sales, marketing, service and call centre functions.

Onyx Software's award-winning products are known for flexibility, reliability and rapid deployment resulting in high return on investment, low total cost of ownership and industry leading customer satisfaction. Onyx Software operates worldwide, supporting large, medium and small companies such as American Express, Cognos, Hummingbird, CommerceOne, Credit Suisse, Swiss Life, NTL Group and Sharp Electronics. For more information email info-ec@onyx.com.

Contact:	Claire Bibby	Ian Woolley	Andrew Woolnough
	Onyx Software	DraftWorldwide	Herald Communications
	+44 (0)1784 411800	+44 (0) 1865 88 44 44	+44 (0)20 7331 1300