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April 10, 2003
Onyx Software Earns Leader Quadrant Position in Gartner Midsize CRM Suite Magic Quadrant
Onyx Evaluated based on Completeness of Vision and Ability to Execute
BELLEVUE, Wash. - Onyx® Software Corporation (NASDAQ: ONXS), worldwide leader in successful CRM, today announced it has achieved Leader placement in Gartner's CRM Suites for MSBs (midsize businesses) Magic Quadrant North America report. The report, published by Gartner, Inc., a premier research and advisory firm, evaluated and positioned eighteen vendors in the MSB customer relationship management market.
Gartner Magic Quadrants provide a snapshot in time of how vendors perform in relation to each other, and gauge where the overall market is headed to help customers make better-informed purchasing decisions. Onyx is one of only three CRM vendors included in both the midsize business and large enterprise Magic Quadrant reports and the only vendor of the three to be listed in the leader quadrant for MSBs. Gartner defines a midsize business as having annual revenues in the range of $50 million to approximately $500 million or midsize divisions of a large enterprise. According to Gartner, Leaders are vendors who are performing well today, have a clear vision of market direction and are actively building competencies to sustain their leadership position in the market Representative midsize businesses and large enterprises who have recently selected or deployed Onyx include: Amway Korea, Airborne Express, ASB Bank, the Andersons, Clean Harbors, Clearswift, Gemplus, Hong Kong Land, Kyorin Pharmaceutical, Knowsley Metropolitan Borough Council, Riggs Bank, Suncorp, Turner Sports and UPMC Health Plans. Last month IBM announced the availability of a new online CRM solution powered by Onyx and delivered by IBM. Called On Demand CRM, the new service makes enterprise-wide CRM functionality available as an on-demand utility and gives medium-sized businesses a choice for flexible, cost-effective CRM that can deliver immediate return on investment. "For nearly a decade we've understood what new entrants to the mid-market are just now discovering - companies in this segment are extremely demanding," said Ben Kiker, Senior Vice President and Chief Marketing Officer, Onyx Software. "These organizations rarely have the resources to fix a failed implementation or rescue a project that has deviated from meeting the needs of the business. What sets Onyx apart is the flexibility of our technology platform coupled with the quality of our professional services team. In short, our technology and touch has helped hundreds of Onyx customers experience CRM success." To be placed in the Leader category, Onyx had to meet very stringent criteria. Gartner conducts a thorough evaluation to decide whether a vendor belongs on each quadrant and then determines actual placement on the Magic Quadrants, which comprise four sections: Leaders, Challengers, Visionaries and Niche Players. Onyx Enterprise CRM integrates sales, marketing, and service operations throughout an enterprise to manage the multiple dimensions of client and partner relationships. Onyx CRM helps companies build more productive, profitable businesses by powering their ability to deliver an extraordinary customer experience. Onyx CRM is a single, unified application comprised of portals for tailoring functionality to different user communities, intuitive web interfaces for ease of navigation and a Web-services platform built on XML for interoperability with other business systems. Companies large and small have successfully deployed Onyx Enterprise CRM, efficiently scaling from 50 to more than 5,000 users in live production environments. About The Magic QuadrantsThe Magic Quadrant is copyrighted in 2003 by Gartner, Inc. and is reused with permission. Gartner's permission to print or reference its Magic Quadrant should not be deemed to be an endorsement of any company or product depicted in the quadrant. The Magic Quadrant is Gartner's opinion and is an analytical representation of a marketplace at and for a specific time period. It measures vendors against Gartner-defined criteria for a marketplace. The positioning of vendors within a Magic Quadrant is based on the complex interplay of many factors. Gartner does not advise enterprises to select only those firms in the Leaders segment. In some situations, firms in the Visionary, Challenger, or Niche Player segments may be the right match for an enterprise's requirements. Well-informed vendor selection decisions should rely on more than a Magic Quadrant. Gartner research is intended to be one of many information sources including other published information and direct analyst interaction. Gartner expressly disclaims all warranties, express or implied of fitness of this research for a particular purpose. About Onyx Software
Onyx Software Corp. (Nasdaq: ONXS), worldwide leader in delivering successful CRM, offers a fast, cost-effective, usable solution that shares critical information among employees, customers and partners through three role-specific, Web services-based portals. The Onyx approach delivers real-world success by aligning CRM technology with business objectives, strategies and processes. Companies rely on Onyx across multiple departments to create a superior customer experience and a profitable bottom line. Onyx serves customers worldwide in a variety of industries, including financial services, healthcare, high technology and the public sector. Customers include Amway, United Kingdom lottery operator Camelot, Delta Dental Plans of California, Microsoft Corporation, Mellon Financial Corporation, The Regence Group, State Street Corporation and Suncorp. . More information can be found at (888) ASK-ONYX or info@onyx.com. Forward-Looking Statement
| Contact: | Bob Craig Onyx Software 617-314-6846 |
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