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Oct 30, 00 Seattle Mariners Select Onyx Software to Help Build Fan, Sponsor Loyalty
Onyx selected as e-Business platform for improving sales, one-to-one marketing and customer support
Bellevue, WA-Onyx Software (Nasdaq: ONXS), a global provider of enterprise-wide, customer-centric e-business applications, today announced that the Seattle Mariners will standardize all customer-facing operations on Onyx 2000.
The Mariners will use Onyx e-Business portals across sales, marketing, service, support, community relations and event management to conduct both business-to-consumer and business-to-business interactions with customers and sponsors. The Mariners franchise will use Onyx Employee Portal, Onyx's thin client customer relationship management (CRM) portal for internal employees, to automate season ticket sales, suite sales and corporate sponsorships, and to conduct targeted marketing campaigns and customer tracking and analysis. The Mariners will use Onyx Customer Portal for lead generation and to enable Web-based customer self help, service and support.
The Mariners chose Onyx for its 100 percent Web technology and broad platform that would be able to span the organization and be used for both online and traditional business activities. Onyx has extensive experience in providing e-business and relationship management solutions to pro league franchises, with a customer base that includes the Portland Trailblazers, Anaheim Angels, Anaheim Mighty Ducks, and Seattle Seahawks.
"Onyx understands the needs of the professional sports industry, which interacts with two flavors of customer: ticket holders and sponsors," said Mariners President Chuck Armstrong. "Onyx has more experience than any other customer relationship management vendor we looked at in serving professional athletic franchises with the technology we need to be streamlined, strategic and able to share information across the organization. That best practice experience is important in an industry with many of its own subtleties and nuances. Using Onyx, we can integrate our processes and provide a better overall experience to fans and customers whenever and however they choose to interact with us."
About Onyx Software
Onyx Software's award-winning products are known for flexibility, reliability and ease of use, resulting in high return on investment, low total cost of ownership and industry-leading customer satisfaction. Onyx operates worldwide, supporting large, medium and small companies including Agile Software, American Express, Broadwing, Commerce One, Credit Suisse, Dreyfus, FirstWorld Communications, Hummingbird, NTL Group, Portland Trail Blazers, Prudential Securities, Sierra Health Services and Singapore Cable Vision. For more information, call 888-275-6699 or email info@onyx.com. Please visit www.onyx.com/annualreport to download the Onyx Software 1999 annual report and 10K.
Onyx Software Corp. (Nasdaq: ONXS) is a global supplier of enterprise-wide, customer-centric e-business applications. Onyx Software's enterprise-class software connects and powers a company's entire e-business world, including customers, partners and sales, marketing, service and call center functions, making total customer and partner information available enterprise-wide.
| Contact: | Heather Knox PR Director Onyx Software Telephone: 425.519.9225 Fax: 425.732.2414 |
Shawn Yujuico VisiTech Public Relations Telephone: 817.267.9686 Fax: 810.885.5291 |
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