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PRESS RELEASES | ![]() |
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June 11, 2002
Seattle Mariners Take the Lead in Upgrading To Onyx Enterprise CRM 4.0 Seattle — Onyx® Software Corp. (Nasdaq: ONXS) today announced that Major League Baseball’s Seattle Mariners have successfully upgraded to the latest version of the Onyx customer relationship management (CRM) suite, Onyx Enterprise CRM 4.0. The Mariners, one of the first Onyx customers to go live on Onyx 4.0, completed the implementation in less than four weeks. Onyx made the announcement at an Onyx 4.0 launch event for customers, prospects, partners, analysts and members of the press at SAFECO Field in Seattle, the home of the Mariners. The Seattle Mariners have been achieving benefits with Onyx CRM since the organization first began using the product during the 2001 off-season. Today, the Mariners use Onyx to manage six revenue streams across multiple departments, including the sales, marketing, service, support, community relations and event management divisions. "Our fans are the lifeblood of our business. Win or lose, we pride ourselves on putting the fans first," said Chuck Armstrong, president of the Seattle Mariners. "Just having the right attitude isn’t enough. We need the technology and systems to support these goals, and Onyx has been a tremendous help to us in improving the way we interact with our customers. Our implementation of Onyx came at a time of huge increases in our season ticket and fan base. The Onyx system has helped us handle that growth and ensure that we’re taking good care of our customers." In 2002, the Mariners season ticket base increased from 19,740 to 23,608, the highest single season total in team history. With Onyx software, the Mariners have been able to centralize all fan-related information and are better able to manage all ballpark operations. Via the Onyx Customer Portal, the Mariners have tailored customer service and support activities, and managed season-ticket holder, suite and sponsorship sales using the automated system. Using customer data pulled from the Onyx system, the Mariners conduct market analysis to organize tailored promotions for specific customer segments. Onyx Enterprise CRM 4.0 is the fourth Internet-based version of Onyx’s CRM suite. Built entirely on standards-based Internet technologies including XML, Onyx 4.0 is completely Web-based, integrates fully with other enterprise applications, and is designed with usability and cost-effectiveness in mind. This latest version includes support for Oracle database applications on various platforms.
About Onyx Software
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info@onyx.com Copyright © 2008 Onyx Software, a Consona CRM solution. |
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