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Oct 23, 2001 Onyx Software and Avanade Utilizing Microsoft .NET Technology To Deliver Leading-Edge CRM Microsoft .NET My Services Will Be "The Building Blocks A New Business World Can Use To Communicate"
BELLEVUE, Wash. and SEATTLE - Onyx® Software Corporation (NASDAQ: ONXS), a global supplier of customer relationship management (CRM) enterprise applications, and Avanade, a leading technology integrator, are partnering to take advantage of Microsoft .NET technology in creating and delivering a prime example of how CRM technology can deliver on its original vision - enabling companies to profitably acquire and retain customers, build brand loyalty and continually enhance the kind of experience the discerning customer demands as part of an ongoing service relationship.
Onyx and Avanade are part of the Microsoft .NET My Services early adopter program and have worked together to develop a demonstration of how the Onyx CRM platform can work with .NET technology to put each individual customer at the center of a unique and seamless experience across mediums, devices, applications and partners. Avanade is a Premier Partner of Onyx, and the two companies are working together on a number of .NET initiatives.
Mark Lucovsky, distinguished engineer and member of the Microsoft .NET design team, demonstrated the Onyx/Avanade prototype today at the Microsoft Professional Developers Conference in Los Angeles.
"Microsoft has always considered Onyx a leading-edge CRM vendor - one that continually strives to leverage technology on behalf of its customers' customers," said Bob Muglia, group vice president of Personal Services for Microsoft Corp. "Together with Avanade, Onyx has developed a striking example of how .NET and CRM technology can work together, enabling deeper customer relationships through enhanced Web service offerings."
"We believe Microsoft .NET My Services will be the building blocks a new business world will use to communicate, and as the only CRM vendor participating in the early adopter program, we recognize the advantage this technology will bring to our CRM platform," said Eben Frankenberg, Onyx Software Executive Vice President. "With Onyx CRM, Avanade's delivery capabilities, and Microsoft .NET, companies will be able to truly deliver on the vision of CRM - delighting each and every customer by creating and delivering original experiences that fulfill that individual's unique expectations within the context of the company's brand."
".NET represents an immense opportunity for our customers to leverage Microsoft technology to gain strategic advantages in their market places," said Adam Warby, Avanade's Vice President and General Manager of the Americas. "Adopting this new paradigm will enhance the flexibility of their applications - including their CRM tools - and open the user experience to an endless array of functionality all the while reducing development costs and time-to-market."
Onyx and Avanade worked with leading home construction companies to develop a prototype centered on a new home buying experience. Using .NET My Services will allow the home builders to offer superior service to their customers, increase efficiency of the building process for both business and the consumer, allow seamless integration of sub-contractors, and enhance communication across all communications channels. The Onyx/Avanade prototype follows a typical home-buying experience and enhances it through the smooth and complete flow of information among all parties, devices and applications:
"This prototype showcases the power of .NET My Services working with the Onyx CRM Platform, and Avanade's participation in it is a key piece of how we're moving forward with .NET," said Frankenberg. "Avanade's expertise in .NET development was crucial to our ability to blend our technologies into a concrete manifestation of what CRM is really supposed to do for our customers."
Onyx is developing a leading .NET CRM platform - designing an architecture that takes full advantage of the potential Web services and Microsoft .NET technology. Onyx has built its data-driven n-tier Internet-native architecture on XML to enable its customers to fully capitalize on Microsoft .NET initiatives now and in the future. Onyx's architecture is open and extensible so a firm can "adapt-to-enrich" a customer's experience.
The emergence of XML, Web services, and especially Microsoft .NET technology provides an infrastructure that makes it possible for companies to deliver on the promise of a branded customer experience. It's a platform that allows systems, applications, and processes to interact seamlessly, creating strong collaboration among customers, partners, and businesses. .NET will change the way applications can be developed, giving developers the ability to create programs that transcend device boundaries and fully harness the connectivity of the Internet.
Said Avanade's Warby: "The Onyx architecture was made for .NET. Their strategic, business-driven approach to CRM is directly complementary to the .NET vision and - with the delivery skills of Avanade's experienced solution developers, it's a great combination. We look forward to providing this solution to our customers."
"That's why we're so excited about what .NET can do," said Frankenberg, "This technology is oriented around people rather than systems, and it puts the control of data and information in the hands of the user. It allows businesses to deliver customer-created experiences. That is precisely our vision for the future of CRM."
About Onyx Software
About Avanade
Founded in April 2000 as a joint venture between Microsoft and Accenture, Avanade offers customers unique value based on a heritage of commitment to superior service, paired with unmatched insight into cutting-edge Microsoft technologies. Additional information can be found on the Avanade Website at www.avanade.com.
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