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July 22, 2002
Suncorp Goes Live With Onyx Software on Time and on Budget BELLEVUE, Wash. - Onyx® Software Corp. (Nasdaq: ONXS), worldwide leader in successful CRM, today announced Suncorp has gone live with its Onyx CRM implementation. The implementation, rolled out to 5,000 users, is believed to be the largest deployment of CRM technology in Australia. Suncorp is Australia's sixth largest bank and second largest insurance company, with 3.5 million customers and total assets of more than $19 billion (USD). The company's CRM implementation was key to executing its Allfinanz Strategy, a corporate initiative to improve customer satisfaction across all facets of the organization. The project, known as Sales Effectiveness Tools (SET), was completed on time and on budget. Suncorp began its Allfinanz Strategy with the goal of becoming the leading financial services provider in Australia. With a growing number of products and services, Suncorp wanted to improve each customer interaction and increase profitability. This began with an internal cultural change to raise customer service levels and developed into a technology strategy that would build commitment and enduring customer relationships while accelerating revenue growth. "Of all the operational CRM vendors we evaluated, Onyx was the best, most mature operational CRM system for our industry," said Mark Hocknell, senior manager of Allfinanz Technology and Sales Effectiveness at Suncorp. "The key to our Allfinanz strategy is putting the customer at the heart of our business. The Onyx product suite is based on this customer-centricity, so that made our choice as simple as can be." A key tenet of Suncorp's strategy flies in the face of prevailing CRM wisdom, i.e., focus on providing exceptional service to only the most profitable segments of the customer base. Suncorp chose instead to focus on all customers and turn the superb experience into a competitive advantage. "Most financial service organizations tend to focus only on the top 10 percent of their customers when implementing customer service initiatives," Hocknell said. "We thought it necessary to provide exceptional service to all of our 3 million customers. Suncorp already has the highest cross-sell rates in Australia's financial services sector.* With the new CRM initiative, we should be well placed to widen this gap against our competitors." Suncorp offers hundreds of banking, insurance, investment and superannuation products through 223 branches and agencies and an extensive field force. The wide array of products, services and distribution channels increases the complexity of managing handoffs and identifying cross-sell and up-sell opportunities. The bank will use the Onyx Employee Portal (OEP) to manage the sales process and give call center and front-line employees a complete, single view of the customer's information. The goal is to increase sales effectiveness and allow continuity in handoffs from one specialist to another - a "closed-loop" experience that may allow Suncorp to gain greater wallet share among its customers. With consolidated customer information, Suncorp can automate marketing, sales and service processes, and increase sales effectiveness through lead allocation and management, pipeline reporting and more effective targeted marketing campaigns. With an improved understanding of the customer's needs, Suncorp can deliver more personalized service and reduce the potential for errors. Suncorp will evaluate the success of the CRM project by measuring the increases in products per customer and increases in customer retention. The bank is already seeing increases in productivity across the company. Suncorp is just one of many financial services organizations relying on Onyx to provide them with real-world business benefits by putting their customers at the heart of their business operations. Onyx customers in the financial services sector include American Express Co., ASB Bank Ltd., Credit Suisse First Boston, Dreyfus Corp., Prudential Financial, RHB Bank and SAFECO Corp. Onyx also works with vertical service providers such as Metavante Corp. to provide hosted CRM services to community bank and investment management institutions. About Onyx SoftwareOnyx Software Corp. (Nasdaq: ONXS) is a global supplier of customer relationship management (CRM) enterprise applications that power a company's entire business world, connecting sales, marketing and service organizations with customers, prospects and partners. Through an innovative mix of Internet technology, strategic services and customer commitment, Onyx helps companies create the seamless, branded customer experiences they need to forge competitive advantage and build real business value. Its reliable, scalable, flexible, holistic solutions enable companies to attract, acquire and retain customers and partners across all channels and touch points. Onyx customers include American Express Co., Broadwing Inc., Commerce One Operations Inc., Credit Suisse, Dreyfus Corp., Prudential Investments and The Regence Group. More information can be found at 888-ASK-ONYX or info@onyx.com.
* 3.49 products per customer, where customers nominate Suncorp as their main financial institution (Source: Roy Morgan Research)
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info@onyx.com Copyright © 2008 Onyx Software, a Consona CRM solution. |
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