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November 9, 2004
Onyx Software Releases New All-in-One Email Solution for High Volume Marketing Campaigns
Onyx Email Accelerator increases campaign response rates by getting more messages through to intended audience
Increasingly, spam filters are making it more difficult to deliver email messages - even when recipients have agreed to receive email. Third party email vendors are typically identified by businesses, spam filters and ISPs to be the source of mass email. Consequently, email sent through these vendors can be flagged as spam and blocked before reaching the intended audience. With the Onyx Email Accelerator, the domain of the server sending the email matches the sender, so emails are less likely to be blocked.
"Permission-based email is a tried and true marketing strategy that, properly executed, can reduce customer acquisition costs," said Ben Kiker senior vice president and chief marketing officer, Onyx Software. "We designed the Onyx Email Accelerator to assist organizations in getting the right message to the right target. And, because it's integrated with Onyx CRM, it's easy to track response rates and monitor prospects as they reach certain campaign milestones, all at a more effective cost than pay-by-the-message email vendors."
The Onyx Email Accelerator gives organizations a cost-effective tool to significantly streamline sending high volume emails. Because the information is tracked in Onyx CRM, organizations can have better reporting and better assessment of campaign effectiveness. In addition, organizations can:
- Utilize Onyx Email Accelerator and Onyx List Manager to build targeted email campaigns
- Send personalized emails from individuals or groups within a company
- Use any HTML editor to create rich email content
- Integrate responses in real-time directly into Onyx for immediate reporting and analysis
- Capture un-subscribes so that a recipient's Onyx record is updated immediately when they opt-out
- Automatically update customer and campaign records associated with the email
With over 1,300 customers, Onyx solutions are used by service, sales and marketing organizations ranging from medium-sized businesses to the world's most recognized brands, including American Express, Amway, and ntl. While these companies range in size and vary in their geographic location, they share one common need - the need to cost effectively model processes to provide a more intimate level of customer service where every interaction counts. Onyx CRM supports this objective by offering a rich portfolio of capabilities including business process automation, cross-sell / up-sell, email management, intelligent call scripting, knowledgebase access, web self-service and work ticket management.
About Onyx SoftwareOnyx Software Corporation (Nasdaq: ONXS), a worldwide leader in delivering successful CRM, offers a fast, cost-effective, easy to use solution that shares critical information among employees, customers and partners through three role-specific, Web services-based portals. The Onyx approach delivers real-world success by aligning CRM technology with business objectives, strategies and processes. Companies rely on Onyx across multiple departments to create a superior customer experience and a profitable bottom line. Onyx serves customers worldwide in a variety of industries, including financial services, healthcare, high technology and the public sector. Customers include Amway, United Kingdom lottery operator Camelot, Delta Dental, Mellon Financial Corporation, The Regence Group, State Street Corporation and Suncorp. More information can be found at (888) ASK-ONYX or info@onyx.com. Forward-Looking Statement
| Contact: | Bob Craig Onyx Software 617-314-6846 |
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