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October 19, 2004
China-based Boshi Fund Management to Use Onyx Software to Take Customer Satisfaction to the Next Level
One of China's largest Funds Management Companies invests in Onyx CRM to drive customer-centric strategy
As a result of tremendous growth, Boshi Fund required more sophisticated CRM functionality than the capabilities of its in-house customer management system. Boshi Fund wanted an enterprise CRM solution that would help enhance the quality of customer service, while enabling increased efficiencies in sales and marketing operations. After reviewing CRM solutions from multiple vendors, Boshi Fund selected Onyx based on expertise in the fund management industry and depth of functionality. Onyx partner North 22 is leading the implementation at Boshi Fund and earlier this year completed an Onyx CRM implementation at China Eagle, another leading fund management firm.
"There's a reason why we were voted the '2004 Best Fund Management Company (China)' by Asian Investor magazine," said Deying Wong, the General Manager of Computer Department of Boshi Fund Management Ltd. "And that reason is service. Service dictates success in our industry and it's what sets us apart. We needed a CRM solution with a proven track record that would enable us to continue providing our clients with the level of service they have come to expect and Onyx completely satisfied our requirements."
A primary goal for Boshi Fund is to expand business opportunities with new clients while continuing to provide additional services to broaden relationships with existing clients. Boshi Fund managers will use Onyx CRM to better capture, integrate and data mine client and prospective client information. Through Onyx, all Boshi Fund employees will have a complete view of every client profile and interaction which will enhance efficiency in communicating with and offering innovative solutions to high net worth clients.
Boshi Fund will use Onyx CRM to:
- Improve the decision making process through better provision of accurate, timely information
- Enable multi-dimensional analysis and identification of most valuable customers
- Increase collaboration between departments to increase customer satisfaction
- Execute customer-driving marketing to improve the ROI
- Quantify the sales management process and increase sales effectiveness
- Enhance employee productivity and implement knowledge management
- Improve personal and group marketing capability
Onyx Software Corporation (Nasdaq: ONXS), a worldwide leader in delivering successful CRM, offers a fast, cost-effective, easy to use solution that shares critical information among employees, customers and partners through three role-specific, Web services-based portals. The Onyx approach delivers real-world success by aligning CRM technology with business objectives, strategies and processes. Companies rely on Onyx across multiple departments to create a superior customer experience and a profitable bottom line. Onyx serves customers worldwide in a variety of industries, including financial services, healthcare, high technology and the public sector. Customers include Amway, United Kingdom lottery operator Camelot, Delta Dental, Microsoft Corporation, Mellon Financial Corporation, The Regence Group, State Street Corporation and Suncorp. More information can be found at (888) ASK-ONYX or email info@onyx.com. Forward-Looking Statement
| Contact: | Bob Craig Onyx Software 617-314-6846 |
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