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May 18, 2004
Onyx Embedded CRM Selected by MEMBERS Development Company, LLC and Inforte Corp.
BELLEVUE, Wash. - Onyx® Software Corp. (Nasdaq: ONXS), a worldwide leader in customer relationship management (CRM), today announced that MEMBERS Development Company, LLC (MDC) is using Onyx as the technology framework to deliver its new Customer Relationship Management (CRM) Common Model solution designed for the specific needs of credit unions. Developed jointly with Inforte Corp., the MDC Common Model emphasizes well defined member strategies powered by technology as critical in building a successful CRM initiative.MDC is using the Onyx Embedded CRM platform, Onyx's component-based, web services architecture which is designed to significantly reduce the cost and complexity of integrating applications, or parts of applications, to extend the value of their credit union offering. MDC is among a growing number of Onyx partners in the financial services sector, including Metavante, Getronics, CIT and IBM who are deploying Onyx Embedded CRM to deliver solutions tailored to specific customer segments and needs.
"It is important to define 'member intimate' strategies and back those up with the right set of tools that maximize member intimacy, creating deeper, more loyal relationships," said John Henry, MEMBERS Development Company CEO, and CUNA Mutual Group senior vice president. "The flexibility of the Onyx Embedded CRM platform removes obstacles traditionally encountered when putting member strategies into action. As a result, we can give our clients the complete mix they need to develop and deliver high quality member related products and services that are targeted and relevant."
MDC and Inforte began developing their CRM Common Model for credit unions in October 2002. MDC and Inforte looked to Onyx Software to provide the technology platform to create a complete CRM solution specifically customized for credit unions.
Onyx provides the user interface and the framework that ties the applications, data and processes together. Through Onyx, previously siloed operational functions and systems are consolidated giving credit unions a 360-degree view of their members. By integrating product, partner, sales and service channels credit unions have the ability to approach their members in a consistent and effective manner. "For over a decade we've helped businesses experience real CRM success," said Ben Kiker, Senior Vice President, Embedded CRM, Onyx Software. "We do that by focusing on what will delight, inspire and motivate our customers' customers and then modeling that into our award-winning technology. This intense focus has led us to partner with some of the most innovative companies worldwide, and we're thrilled to add MDC and Inforte to that elite group. We look forward to working with them, and together we'll help credit unions create deeper, more loyal relationships with their customers."
On June 3, 2004 MDC, Inforte, and Onyx Software will be hosting a free webinar on this solution. To register, visit www.onyx.com.
About MEMBERS Development Company, LLC
MEMBERS Development Company, LLC is a credit union/CUNA Mutual Group jointly owned, yet credit union-controlled, research and development company. Its mission is to provide a unified credit union approach to the effective and efficient development and delivery of high quality state-of-the-art member related products and services for the credit union marketplace. Fifty-nine credit unions/CUSOs currently hold equity positions in MDC. The CUNA Mutual Group is the leading provider of financial services to credit unions and their members worldwide. More information on the company is available on the company's Web site at www.cunamutual.com.
Onyx Software Corp. (Nasdaq: ONXS), a worldwide leader in delivering successful CRM, offers a fast, cost-effective, usable solution that shares critical information among employees, customers and partners through three role-specific, Web services-based portals. The Onyx approach delivers real-world success by aligning CRM technology with business objectives, strategies and processes. Companies rely on Onyx across multiple departments to create a superior customer experience and a profitable bottom line. Onyx serves customers worldwide in a variety of industries, including financial services, healthcare, high technology and the public sector. Customers include Amway, United Kingdom lottery operator Camelot, Delta Dental, Microsoft Corporation, Mellon Financial Corporation, The Regence Group, State Street Corporation and Suncorp. More information can be found at (888) ASK-ONYX or info@onyx.com. Forward-Looking Statement
| Contact: | Bob Craig Onyx Software 617-314-6846 |
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